Back of the Napkin
Musings from a Serviette for the Cultured World
Browse
2026
Creative plagiarism
The first Tinkerbell
The cultural ice age
The female celebrity smoking list
The edge effect
Wrong about tarot
Nothing new?
The 23-year book club
The hidden language of hankies
The sounds of summer
The smell of nostalgia
Heeeeere’s Serviette
A very Serviette syllabus
Shellular technology
Scented objects
Bubble Bath
The smell of ice
Serviette’s silent film inspiration
Scenting the scene
Party like the Romans
Listening to birdsong
Are you looking, or actually seeing?
Smoke signals
An antidote to the algorithm
One person’s oud…
Meet Serviette's plum darling
A princess, a deli, and a fifth fragrance
The opposite of dopamine
Who's afraid of bad taste?
When did convenience become so ugly?
The East Village alien
This outfit smells interesting
Selected readings on taste
2025
A year in review
An end-of-year syllabus
A fragrance for the yearners
Why I wanted this perfume to be slightly offensive
What to play while you spray
The scent of capitalism
Indulgent, overripe, and biting
How the salon shaped taste
The photographer who taught us how to look
The perfection problem
Customs of the countries
15th century ragebait
Excavating meaning
A defense of physical media
Four films worth watching, not streaming
When statues wore perfume
The lost art of loafing
A colonial history of taste
The marketing team does not deserve a raise
Back catalog energy
Do like the Romans do
Smells of summer
Summer reading list
When fabric was fragrant
Inside the making of a custom fragrance
In defense of bad taste
Notes from nature
Feeling fragile?
Can clothing speak?
The drydown
Serviette goes cruising
The most overlooked surface in culture
A brief history of perfume jewelry
On outsourcing your taste
Dior in blindfolds
Hockney, Maurice, and Il Trittico
Frisson D’Hiver’s poetic inspiration
Inside Serviette’s launch at Stéle
Where does the name Serviette come from?
The rosy oud inspired by E.M. Forster’s Maurice
Napkins, Cowboys, and the Loneliest House
2024
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