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Although modern perfume brands tend to focus on skin as the primary canvas for fragrance, Serviette believes it doesn’t have to stop there. History tells us that the canvases for perfume were far less prescriptive in bygone eras. In fact, the fated marriage of fabric and fragrance is one that has underscored countless historical epochs, fulfilling both practical and aesthetic aims—and to great effect.
There are countless fascinating examples of scented fabric throughout history, though an underrated favorite comes in the form of tweed: Harris Tweed, to be exact. Named for the island of its invention, the term carries an atmospheric weight—conjuring the damp, oakmoss-rich air that feels like a scented portal to the Scottish Highlands. Weavers, ever purists, were committed to using natural materials that reflected the unique landscape of the fabric’s home country.
The garments’ lived-in scent was the result of the local plants and lichens used to dye the wool. It was more than just a happy accident; the garments' lived-in aroma became a signature, sealing Harris Tweed’s place in the pantheon of heritage textiles and becoming emblematic of their commitment to quality and excellence. Clothing didn’t just have to be functional, it could reflect the wearer’s taste and provide an experience as opposed to a mere product.
Harris Tweed is unfortunately no longer scented, but they’ve seemingly expressed a desire to reconnect with their old ways—Edinburgh’s Heriot Watt University’s School of Textiles and Designs crafted a fabric for the brand using their signature tweed that is infused with the warm, boozy aroma of a glass of whiskey: all of the allure of an old fashioned on the rocks, minus the hangover.
We may have abandoned the art of scenting our fabrics somewhere along the modern way, but Serviette is in the business of revival. To remind you that fragrance was once woven, not just worn, every order comes with its own embroidered Serviette—a nod to the scented past and a gesture toward a more fragrant future.
Serviette, like Harris Tweed, aims to provide wearers with an experience rather than a simple material good. That’s why we encourage you to defy convention and spritz your fragrance wherever it brings you the most joy: consider a spray of Ruche on your pillow for sweet, raspberry-scented dreams or a light misting of Frisson D'Hiver on your clothes for an unforgettable solar white floral that lingers all day.